A Web page works 24 hours a day, seven days a week

You might be sleeping, taking a lunch break, or on vacation, but your site isn't idle. With just a few mouse-clicks, visitors and prospective buyers can learn about your products, place an order, or retrieve some information about your business.

It gives you broader exposure than any other form of marketing

You can send out flyers and brochures, hand out business cards, and advertise on radio, TV, or the newspaper. You can network through various organizations and associations. But even your most diligent efforts can't come close to the millions of prospective buyers worldwide that a well-designed Web site can reach.

You can interact with the public

You'd be surprised how often the same questions are raised. A Web site can address those concerns, as well as provide contact information, freeing up more time for you and your staff to run your business.

Including a how-to in your product descriptions will set you apart as an expert, and most people are inclined to do business with someone they respect.

You can provide different messages for different target groups

Maybe you'd like your club members to be able to vote for officers or pay their dues on-line. Maybe you want certain portions of your site to be accessed only with a password. The options are endless!

A Web site establishes you as a savvy businessperson

You know your competitors are on-line (or will be sooner or later). When people search for a product you sell or a service you provide, if they can't find you, they'll go elsewhere. Surely you don't want that! And don't say you only do business locally. Who doesn't want to make more money by tapping into the widest pool possible?

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