How do I Choose a Designer?

By
Debbie Pierce
Jolly Spider

All right, you're convinced you need a Web site. You've looked at the Internet's free sites (like Geocities) and decided they're not right for you. You've done some research and found the entire HTML coding process involves more time or effort than you're willing (or able) to provide.

What now?

Face it -- you need a professional designer.

You're in luck. There are a growing number of choices in the professional Web design field.

Some are right in your community. Check with your Chamber of Commerce or the yellow pages of your phone book. Ask around. Your business associates (and competitors) might be able to refer someone.

You can also spread your search net farther. There are designers in neighboring communities, other states, and even across the ocean. Type "Web designers" into your favorite search engine and browse through their portfolios. Check with some of the on-line job/talent listings like Marketingtool or Guru. Don't be shy about asking for client testimonials.

I've found that people new to technology often prefer working with a local designer -- someone who can walk them step by step through the process. To each his (or her) own.

Regardless, here are some of the things you should be paying attention to:
  • Communication -- Is the designer able to break down complicated technology for you? Does he (or she) seem eager to take on your project? Does he (or she) convey an attitude of professionalism?
  • Accessibility -- When you call, is the designer in? If not, does it take forever for a callback to come?
  • Consultation -- At Jolly Spider, we offer a free consultation so you can look us over, discuss your project, and see whether we can work together.
  • Contract -- Does the designer offer you a contract spelling out the terms of your agreement?
  • Technical skills -- If you have special needs in a Web site (shock wave, database integration, etc.), make sure the designer is capable of fulfilling them (or has a subcontractor ready to pitch in).
  • Pricing -- Look, you can spend anywhere from $100 to several thousand dollars getting a Web site up and running. Paying more doesn't necessarily mean you'll get more; conversely, paying less means that's just what you'll get -- less. For a more thorough discussion on pricing, please see Pricing or read our Article, How much will I pay for a Web site?

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